With how ever-present Google has become in our lives, its enterprise products and business side are even more persuasive.
With the advertisement market share of 37.2 percent that Google captured in the United States in 2018, it’s the No. 1 digital marketing platform. As a small business or as an individual, you’ll at some point look at advertising with Google.
Doing so is an excellent logical decision – SEM is way cheaper than offline marketing!
But it also carries many risks, and inadvertently earning a Google Ads account, also known as Google Ads account suspension, is one of them.
So now, we’re not going to discuss the pros or even cons of PPC marketing. Instead, we’re going to discuss the elephant in the room – accepting and going to break Google’s Terms & Conditions after creating a Google ads account.
What happens when a Google ad account gets suspension?
When your Google ads account is suspended, here is what you will see occur:
- Google will halt running your advertisement
- Any related account will possibly be suspended
- Your merchant or business account will be suspended
- If you try to create a new one with the exact details, it’ll be suspended
One of the biggest mistakes we can see is when a Google ad account does not rightly fix its first disapproval, which results in a suspension.
Significant reasons you go your Google ad account suspended
There are various reasons for your Google ad account being broken. The following are substantial reasons:
An account with malicious content or infection If your Google account has malicious or infected ads, Google will instantly ban them. This is to protect visitors and avoid any spread of spam via ads with malware.
- Deviating from Google ads circumventing system policies
One of the significant reasons in Google ad account is the policies. Most advertisements banned from Google ad account either go against the law or don’t strictly stick to them.
Google ad account’s policies are enormous, and any deviation from the outcomes in disapproval of ads. Repeated policies violations might be another reason.
If you’re repeatedly going against their policies, the platform will suspend your Google ad account.
- Misleading Ads
If your ads mislead the community and advertise incorrect info about your established or business, Google will disapprove of your Google ad account.
- Quality of your ads
Google strives to give the highest user experience to all. Therefore, if your advertisement is programmed to generate traffic quickly and doesn’t give a satisfactory user experience, Google will suspend your advertising.
- Cloaking activities
Clocking is a technique that means that you show the Google Editorial team something and display various matters to the users. The platform takes huge offense in this matter and, therefore, might be why they banned your advertisement from Google’s ad account.
- Other key reasons
If you’ve multiple Google ad account for a similar business. If your company or firm has trademark problems, Google will block your account. Google is strictly against any unlawful activities, and if your company or business deals are such matters, then Google will suspend your Google ads account.
How can I restore my suspended Google ad account?
Google provides you such as seven days to repair disapproved ads earlier than you get a suspension.
Here is the extra at the step by step way of the method to do it:
Go to the ads and extension, then webpage, and discover the ad or extension that is desired to be fixed. Just edit to make it follow the terms. Save it. That’s it.
Google Ads will automatically overview your advertisement again.
My appeal for a suspended Google ad account is rejected. What is next?
It wouldn’t happen if you did things right and without breaking any Google ads circumventing system policy. But if it does, then there is a last courtroom docket of appeal – the Google Ads team.
Do not depend on helpline contact numbers to be had on 3rd party sites. You can contact us from the contact us page just by filling out an application.
They’d call within two working days. And sadly, do not overlook to request money back of any balance pending with Google if you’ve to mention a good-bye to Google advertisement services.
Use this revision process judiciously because bear in mind if a lot of appeal applications are rejected, Google Ads will limit the range of appeals you’d make it all together.
How to avoid Google ad account suspension in the future?
It’s crucial to keep top spot of your advertisement and avoid Google ad suspension. If your Google ad account gets suspended multiple times, it’ll eventually lead to a permanent suspension.
Malware is the primary reason for Google account suspension. To protect your site from attacks, you must install a security plug-in with a firewall. The threat landscape is continuously evolving, so it’s tough to keep up with spam manually.
A security plug-in will help keep your website free of deceptive ads and spam, and you will not have to go via this nonsense again.
Apart from prohibited practices or malware, Google rarely suspends any account out of the blue. So, if you see advertisements getting disapproved, you must take proactive steps to solve them. There is generally a trail of breadcrumbs to follow.
While we’re not suggesting that you’ve been careless, it’s just simple to miss these things during a frantic workday.
One blog can’t possibly include whole the likely reasons, and scenarios for receiving a Google ads account postponement.
But we hope we’ve given you a good idea of what to look out for and what to pay careful attention to when your advertisement with Google.
Keep revisiting Google policies until you can confidently navigate the murky waters of Google Ads .