Google ads invest hugely in its advertising business by unlocking new insights into purchasing partners and consumer behavior.
The research and development team of Google keeps on developing new and advanced features to boost the consumer experience of the advertisers.
At the exact moment, the platform cracks down widely on alleged violations of its policies. You’d also be facing a Google ad suspension if Good ads find any suspicious thing on your payment account.
We understand it’s a highly frustrating experience to get Google ad accounted suspension. We’ll help to know the reasons for your account suspension can how we can fix the problem.
What are Google ads suspicious payment?
For easy understanding, here’re some key listed activities that Google ads consider a fraudulent payment or specious payment under the Google ads payment policies.
- The name of the card is different from your Google AdWords account name.
- Google is not able to accept/verify your card.
- You’re using a virtual card, prepaid card, one-time card, and card not issued by a bank.
- Your card is connected to a previously suspended Google ad account or another active ads account.
- You are using a card outside your city or country, and your bank has stopped the transaction.
- Your billing info cannot be verified for some reason
- You get suspension due to other violations
At Google, they’ll consider these as the case of fraudulent and suspicious activity and will restrict how much you can spend or suspend your Google add account.
What does Google Ads mean by Suspicious Payments?
If your ads account temporarily suspended for payment-related problems, your campaigns will not be served during that period. You can resume your ads only after lifting the suspension. The first and most vital thing to point out is that this warning text refers to a specific matter:
Google ads suspicious payment. While vague, this already provides you with a silver lining to follow while investigating and trying to solve the issue.
If your account were limited to selling unauthorized services, products, or unlawful marketing businesses, you’d have seen, most likely, one more suspension warning.
So the good you can do is to look at your payment info and payment method and try to fix the issue as fast as possible. Overturning a Google ads account suspension might become a tedious and lengthy procedure, so get to it as soon as possible.
Bear in mind that other Google ads accounts that share similar payment details might get banned also. Look at your other ads account, Merchant account, Google ads manager, Adsense to ensure they are not affected by a similar issue.
Fixing suspension due to Google ads suspicious payment
As I mentioned before, unblocking an account can be a lengthy procedure, so my advice is to start the appealing procedure as fast as possible. Below I have listed the complete step-by-step process that I have used to unblock my client’s account that was suspended for Google ads suspicious payment.
Identify the issue
When my client saw the suspension notice from Google, they thought it was a mistake because they had done nothing illegal. Most advertisers who’re up to date with their payments would think exactly.
But you’d that Google rarely makes any mistake, and there’s probably a good reason for suspending your ads account. Start by reviewing the most well-known reasons for the suspension listed above and consider taking necessary action accordingly.
Update your payment details
One of your 1st actions should be to review the billing details on your account and correct or fill in the missing details. The further details you provide, and the better it is for you.
In my client’s matter, we found that the problem was related to a mismatch in the billing details, and the issues were fixed after contacting Google and their Bank.
Contact your bank
Make a call to your bank, explain the whole situation, and ask if they are aware of an issue with your card. You have to verify the cardholder’s address and the name that they’ve on record.
All bank details should match your account info in Google ads. Of course, you just need to check if there has been an issue with your card.
Add an alternative payment gateway.
This is a practical measure, but it is worth trying even after your Google ads account is suspended. I advise my clients to forever add an alternative payment gateway as a backup payment method.
If you are on automatic payments and your main payment gateway does not work for some reason, a back card ensures your ads keep running.
Also, do not forget that Google provides advertisers with many payments gateways and you do not always have to pay by card. You’d, for instance, consider:
- Direct debit (bank account payment) – Google deducts your money for Google ads process directly from your bank account.
- Manual payments – You deposit your account before your ad campaigns start running. When ads start running, the money will be deducted from your balance.
Google’s system may be facing issues accepting or verifying your main card payment gateway.
File an Appeal
In case you think the forced ad account suspension is wrong, you can file an appeal.
Take note of the following key points when going forward with an appeal.
- Add a backup payment gateway before filing an appeal form.
- Ensure all your details are correct and in order.
- Mention your matter also why you think account suspension was incorrect or wrong.
Lastly, clarify what credit card you’re using and why you think this is the most accepted payment method.
End words…
Please note that you don’t create any new ad account during this procedure as Google will suspend them too. We hope this helps you understand the matter and use Google ads more effectively. In case you need more help
in case you want more help Google Partner Team can assist you in restoring your ads account. If you’ve any further queries regarding Google account suspension due to Google ads suspicious payment, you can contact the Good ads suspended team.