Google ads are the best methods for your business to reach its target audiences as they let you match keywords with ads and direct clicks to the relevant web pages on your site.
But, what do you do when your ads are not being run?
This blog looks at some common reasons why your ads are not showing on the platform and the process you can do to fix ads.
Payment process issue
Like most marketers, the payment for your ads is processed through automatic payments when you reach the threshold given by the Google platform or when you reach the billing day, whichever comes first. So, if you want the platform to charge your credit card, it must be updated and valid.
If Google can’t charge your credit card, the ads will not go live. Therefore, you can’t see them appearing in the search outcomes.
What to do?
Make sure that your details about card are correct and have valid expiry before entering into your ads account. Also, check if the global transaction is allowed on your credit card. If not, kindly permit it.
Low Searched Volume Keywords
If ads display that your picked keywords search volume is deficient, it means you’re targeting a particular niche, audience, or long-tail keywords.
If the platform finds the search volume of your picked keywords very low, it’ll temporarily make your Google ad inactive. Though, if search volume for the keywords goes at a reasonable level, your ad will be reactive automatically.
What to do?
To solve this, visit the keywords section in your Campaign and check the low search keywords present in your ad campaign. If the keywords show in the low search volume column, change it to the border term.
Or try to find the exact keywords with reasonable search volume using any keyword tool.
Paused, Pending, or disapproved ads
When your Google ads don’t show up in the search outcomes, the three possible causes are:
- You’ve paused the campaigns or ads
- Your Google ads are pending approval
- Google disapproved your ads
If you’ve set up a campaign just a few moments back, Google may take some time to check it. So, wait for at least one day to ensure that the Google ad campaign goes live.
What to do?
If you’ve paused the Campaign or ad, head back to the respective Campaign and change from pause to enable the Google ads option. Also, you can check your change history to see when these have been made to your Campaign.
Lastly, if your Google ad is disapproved, they’re not eligible to appear in the search outcomes. You have to change your ad copy, following Google ad regulations and policies to fix the issue.
Targeting Problem
Reaching your product to the target viewers is excellent. Though, before you run your Campaign, ensure that your keywords match the minimum needs of searches.
Suppose your audience is tiny to meet the whole requirements. Your ads would not show up. Also, your ads mightn’t show up if you’re targeting the narrow or wrong location.
If you accidentally removed the location or bid adjustment is very low for your targeted area, ads will not show to your specific audiences.
What to do?
If you want to reach out to your specific viewers, try to use the observation tool. It helps you know how your targeted viewer responds, even before you run your ad campaign.
If the problem is with the location targeting, try to reach your audience and expand your Campaign’s radius. Also, ensure your target areas don’t have bid adjustment set to -100 percent.
The daily budget is exceeded
If you’re running Google ads on a daily budget, the Google ads stop appearing right after it reaches the specific budget for the day.
If the ad campaign shows limited by budget, your keywords are not suitable to show based on the CPC bid allotted to it compared to the budget.
What to do?
It’s recommended to lower your bids or increase your budget to get good conversions and smooth running your ads. For this, it’s suggested to monitor the keywords bidding regularly and optimize it.
Low-Quality Score
Quality scores examine how well your ad performs once you set it up. If you see it rarely seen due to low quality score in the keywords, the Google ad is not appearing for this keyword.
What to do?
Try to make your landing page relevant to your keywords and include extremely related keywords to your service, offer, or business. Remove every irrelevant keyword from your list. And optimize your keywords, landing page, and ad copy to relate them to every other closely.
Low click-through rate
It is defined as the percentage of impressions that transform into clicks. For instance, if your Google ads get a hundred impressions and ten clicks, your CTR is 10 percent. If the click-through rate is very low, it means that your Google ad copy is not very appealing to the audience. The higher CRT, the more attractive it’s to the viewers.
What to do?
To perform well in the Google ad auction and get a better CTR, we recommended you work on your advertisement copy and design it to resonate with your specific audience.
End words…
After spending lots of time researching and creating an ads campaign to realize that it’s not showing in search, it’s incredibly frustrating for a site owner.
In that case, it’s very usual to panic, and your brain goes for different options.
It’s the reason I created this blog to provide crucial information to fix the problems in your Google ad campaign.
After identifying your Google ad problems, take the essential action to get your Google ads up and running smoothly. If you went through the list mentioned above and still did not see the outcomes, contact a customer representative at Google.